Texas Pete
Texas Pete has a long track record of being the best hot sauce in the South. To help them expand into other parts of the country, we leaned into the one thing they have that no other hot sauce does: the dang cowboy.
Video
Social
Activations
“The Tale Of Texas Pete”
“Can Of Beans”
“Squirrel”
“Three Letters”
“Tangy Two Step”
“Dinner Time”
“Sweet Sounds of Cha!”
We created these long copy park benches during the Great Sriracha Shortage of 2024. While the competitors ran had out, Texas Pete had plenty. We called it a “Longage” and we had a lot to say about it.
